Data protection

Many thanks for your interest in our online presence. The protection of your personal data is very important to us. That is why we would like to inform you of the data protection policy in our company. Of course we adhere to the legal requirements of the Data Protection Act (Datenschutzgesetz – BDSG), the Telemedia Act (Telemediengesetz – TMG) and other regulations regarding data protection. You can entrust your personal data to us! They are encrypted using digital security systems and transmitted to us. Technical measures are used to protect our web pages against damages, destruction or unauthorised access.

Object of data protection
The object of the data protection are person-related data. According to § 3 para. 1 BDSG, person-related data are individual information about personal or material facts concerning a natural person whose identity has been or can be determined. This includes information such as name, postal address, e-mail address or phone number, and under certain circumstances also usage data such as your IP-address.

Extent of data gathering and storage

In general, the use of our website does not require that you enter person-related data. In order for us to actually complete our services, we may require your person-related data under certain circumstances. This applies both for the sending of information material or ordered goods as well as for the response to individual queries. If you order us to provide a service or send goods, we only obtain and store your personal data to the extent that it is necessary for the provision of the service or the execution of the order. This may require forwarding your personal data to companies that we use to provide the service or handle the order. These include, for example, transport companies or other service providers. After the order has been completed, your data will be blocked. After tax- and business-related retention deadlines have expired, they will be deleted, unless you have expressly agreed to any use of data beyond this purpose. If you registered for our newsletter using your e-mail address, we will use your e-mail address beyond the handling of your order for our own advertising purposes, until you unsubscribe from the newsletter.

Data collection through use of Google-Analytics
Our website uses Google Analytics, a web analysis service provided by Google inc. Google Analytics uses so-called “cookies”. These are text files that are stored on your computer and that make it possible to analyse your use of the website. They are used to record, for example, information about the operating system, the browser, your IP-address, the website you visited previously (referrer URL) and date and time of your visit to our website. The information about the use of our website generated using this text file is transmitted to a Google server in the US and stored there. Google makes use of this information to analyse your utilisation of our website, to compile reports about website activity for website operators and to provide additional services associated with the use of the website and the Internet. As far as it is legally prescribed or as far as third parties are processing these data on behalf of Google, Google will also forward this information to such third parties. This utilisation is anonymised or pseudonymised. More information about this can be found directly on Google’s websites.

Google uses the DoubleClick DART-Cookie

Users can deactivate the use of the DART cookie by calling up the data protection regulation of Google’s advertising network and content advertising network. During this, no direct personal data of the user will be stored, only the IP-address. This information serves to automatically recognise you on your next visit to our website and to facilitate your navigation. Cookies make it possible, for example, to adjust a website to your interests or to remember your password so that you don’t have to enter it again every time. Of course you can also visit our website without using cookies. If you don’t want us to recognise your computer when you return to our website, you can prevent cookies being stored on your hard drive by selecting „Do not accept cookies“ in your browser settings. You can find specifics about how your browser handles this in the instructions of your browser developer. If you do not accept cookies, this can also lead to impaired functionality in our offer. You can prevent the installation of cookies through a corresponding setting in your Internet browser. To do this, you have to switch off the storing of cookies in your Internet browser. More information about this can be found in the instruction manual of your Internet browser.

Collecting and storing usage data

For the optimisation of our website, we collect and store data such as date and time of the page access, the page from which you called up our page and similar information, as far as you don’t object to this collection and storage of data. This takes place anonymously, without personally identifying the user of the website. Under certain circumstances, user profiles will be prepared using a pseudonym. In this case there is also no connection between the natural person behind the pseudonym and the collected usage data. We also use cookies for the collection and storage of the usage data. These are small text files that are stored on your computer and used to store statistical information, e.g. your operating system, your Internet browser, your IP-address, the previously called website (referrer URL) and the time of day. We only collect this data for statistical purposes, to optimise our Internet presence and to make our Internet offers more attractive. The collection and storage of personal information only takes place in anonymised or pseudonymised form and does not allow any possibility to identify you as a natural person.

Data used for a specific purpose
We adhere to the principle of data used for a specific purpose and only collect, process and store your person-related data for the purposes for which you have shared them with us. Your personal data is not forwarded to third parties without your express approval, as far as this is not necessary to provide the service or carry out the order. Personal information is only forwarded to authorities and government institutions to the extent that we are required to do so under statutory duties of disclosure or if we are obligated to cede the information due to a court decision. We also take our in-house data protection very seriously. Our employees and the service provider commissioned by us are obligated by us to maintain confidentiality and to comply with data protection regulations.

Right to information and right of withdrawal

You can obtain information about your data stored by us at any time, free of charge, without having to provide a reason. You can block, correct or delete any of your data stored by us at any time and to object to the anonymised or pseudonymised data collection and storage for the purposes of optimisation of our website. You can also retract your permission for the collection and utilisation of data that you have granted to us at any time, without having to provide a reason. To do so, please get in touch with the contact address indicated in the Legal section of this website. We are happy to respond to any further questions you may have about our information regarding data protection and the processing of your personal data. Please note that data protection regulations and the handling of data protection, e.g. at Google, can be changed on an ongoing basis. That is why it is advisable and necessary to stay informed on an ongoing basis about any changes in the legal regulations and the practice of companies, e.g. Google.